Professional Web Development
Page builders like Wix, Squarespace, GoDaddy Airo, AI generators, and WordPress sites that rely heavily on plugins can never truly compete with a properly coded website because at the end of the day, everything is compiled into code, and unnecessary code in production makes it difficult for search engines (SEO) to understand your site, make advanced editing nearly impossible, often times are inaccessible to users with disabilities and way more vulnerable to hackers. A professionally coded website will always deliver better results.
Why Code Matters
Code is the fundamental building block of the web and how search engines interpret your website. We've all been there, you're reading something and can't quite follow what the author is saying. The same thing happens with search engines. At their core, they're mathematical algorithms, and when your document is unclear or poorly structured, it's harder for them to rank you. Clean code helps us monetize in the following ways:
- Full Control Over The Process
- Faster Load Times, Better Conversions
- Better Performing Ads
- Better Ranking On Google
- Boosts Your Google Business Profile In The Maps Listings
- Avoid Law Suits
Full control over the process
When you use custom code, you gain complete control over every element of your site. Instead of struggling with the limitations of a page builder, you can design an experience that truly reflects your brand. This approach ensures your content keeps potential clients engaged and invested in your website. The less friction there is for someone to achieve an action, the higher likelihood of conversion.
Fast Load Times Lead To Conversions
Did you know that if your site takes 3 seconds or longer to load, 50% of your traffic will leave before it finishes? People simply don’t want to wait that long. When your site loads instantly, customers are much happier to stay and explore, allowing you to capture more leads.
Better Google Ads Performance
The faster your website loads, the better your ad conversions will be. Google prefers websites that load quickly. This is especially important because a faster website lowers your cost-per-click for Google Ads, which depending on your ad spend can save you hundreds of dollars or more each month.
Improved Seo Ranking
Although we don’t directly offer traditional on-page and off-page SEO services, having fast load times improves your technical SEO. Google uses Core Web Vitals and Page Speed Scores when comparing two similar sites with similar content and domain authority. The faster site will always win.
The other method is more subtle. When more people visit your site and stay longer, it signals to Google that the content is valuable to users. Having better click-through rates on a page tells Google that your website is an authority on the topic, building topical authority. Because people find your content valuable, Google ranks you higher for similar search queries in the future.
improved Google Business Profile
A faster loading website can also give an extra boost to your Google Business Profile, increasing your visibility in map searches. Couple that with plenty of 5-star reviews, images, and a fully completed profile, and you’ll start seeing more leads coming from your profile than before. The more visible we make your profile, the more people can reach your site and that means more potential leads.
improved Web Accessibility
The Accessible Canada Act (ACA) was enacted into law in 2019. Not meeting WCAG 2.0 Level AA standards could make your business a target for potential lawsuits in specific industries. Non-compliance penalties in Ontario alone can reach up to $100,000 per day. If your business has more than 50 employees in Ontario you must at least follow WCAG 2.0 AA standards. At Locks Web Solutions, we do our best to comply with the newer WCAG 2.2 Level AA standards. There is case law around this. For example, in 2022, Dominos lost a lawsuit and was forced to pay damages. Accessibility regulations are becoming more stringent in specific industries. Don’t let this be your business.
Trusted Web Development
Before you trust any web agency, even if you decide not to go with us, it’s important to know the quality of development work you’ll receive. A quick, non-technical, and visual way to test whether a web agency lives up to their promises is to run PageSpeed Insights or GTmetrix on one of their websites. This will give you a clear score reflecting the quality of their work. Any serious web agency will have a high score because Google considers Core Web Vitals in their SEO rankings.
More Secure Website
Have you ever been stuck in “WordPress hell”? Constantly updating dependencies, wondering why your site keeps breaking? Every plugin becomes a liability and a potential attack vector. When we code our sites, we use only HTML, CSS, and minimal JavaScript. It’s hard to hack a website when everything is static. We don’t use plugins, so there’s nothing to hack. We could leave your site alone for 10 years with minimal maintenance, and it would still run securely.
