Professional Web Development
Page builders like Wix, Squarespace, GoDaddy AI, AI generators, and WordPress sites that rely heavily on plugins can never truly compete with a properly coded website. At the end of the day, everything is compiled into code, and unnecessary code in production makes it difficult for search engines (SEO) to understand your site. Such sites tend to be slow, make advanced editing nearly impossible, are often inaccessible to users with disabilities, and can be vulnerable to hackers. A professionally coded website with quality content will always deliver better results than page builders.
Why Code Matters?
When running a business, you care about return on investment, and custom code gives you full control over the process. What do you do when you have questions about a particular company? You consult Google! People visit your site because they’re likely interested in the problem you can solve for them. What's the long-term value of a customer? For professional services like real estate agents, tradespeople, and lawyers, the return can be almost immediate. Better code helps us monetize in the following ways...
- Full Control Over The Process
- Faster load times, better conversions
- Better performing ads
- Better ranking on Google
- Boosts your Google Business Profile in the Maps Listings
- Avoid Law Suits
Full control over the process
When you use custom code, you can bolt on more functionality to your site than what’s available in a typical page builder. A website is simply information that’s available 24/7 but, with the right approach, it can do much more than just generate leads. For example, your website can:
- Save office time by handling common inquiries
- Help employees quickly find resources
- Catalog and organize long or complex information
As your business grows, the value of your website increases without dramatically increasing its cost. Think about it: what’s more affordable hiring another employee to answer repetitive questions, or having a 24/7 website that never takes a day off?
Fast Load Times Lead To Conversions
Did you know that if your site takes 3 seconds or longer to load, 50% of your traffic will leave before it finishes? People simply don’t want to wait that long. When your site loads instantly, customers are much happier to stay and explore, allowing you to capture more leads.
Better Google Ads Performance
The faster your website loads, the better your ad conversions will be. Google prefers websites that load quickly. This is especially important because a faster website lowers your cost-per-click for Google Ads, which depending on your ad spend can save you hundreds of dollars or more each month.
Improve Seo Ranking
Although we don’t directly offer SEO services, having fast load times can improve your SEO ranking. Google uses Core Web Vitals and Page Speed Scores when comparing two similar sites with similar content and domain authority. The faster site will always win.
The other method is more subtle. When more people visit your site and stay longer, it signals to Google that the content is valuable to users. Having better click-through rates on a page tells Google that your website is an authority on the topic, building domain authority. Because people find your content valuable, Google ranks you higher for similar search queries in the future.
Improve Google business profile
A faster loading website can also give an extra boost to your Google Business Profile, increasing your visibility in map searches. Couple that with plenty of 5-star reviews, images, and a fully completed profile, and you’ll start seeing more leads coming from your profile than before. The more visible we make your profile, the more people can reach your site and that means more potential leads.
Improve Web Accessibility
The Accessible Canada Act (ACA) was enacted into law in 2019. Not meeting WCAG 2.0 Level AA standards could make your business a target for potential lawsuits in specific industries. Non-compliance penalties in Ontario alone can reach up to $100,000 per day. If your business has more than 50+ employees in Ontario you must atleast follow WCAG 2.0 AA standards. At Locks Web Solutions, we do our best to comply with the newer WCAG 2.2 Level AA standards. There is case law around this. For example, in 2022, Dominos lost a lawsuit and was forced to pay damages. Accessibility regulations are becoming more stringent in specific industries. Don’t let this be your business.
Trusted Web Development
Before you trust any web agency, even if you decide not to go with us. It’s important to know the quality of development work you’ll receive. A quick, non-technical, and visual way to test whether a web agency lives up to their promises is to run PageSpeed Insights or GTmetrix on one of their websites. This will give you a clear score reflecting the quality of their work. Any serious web agency will have a high score because Google considers Core Web Vitals in their SEO rankings.
More Secure Website
Have you ever been stuck in “WordPress hell”? Constantly updating dependencies, wondering why your site keeps breaking? Every plugin becomes a liability and a potential attack vector. When we code our sites, we use only HTML, CSS, and minimal JavaScript. It’s hard to hack a website when everything is static. We don’t use plugins, so there’s nothing to hack. We could leave your site alone for 10 years with minimal maintenance, and it would still run securely.