Professional Web Design
If your website looks awful, no one will trust you. A website reflects your business and the quality of your products and services. A poorly designed website will not only fail to generate leads but will also drive your customers to your competitors. Everything we do for our clients is aimed at making them stand out converting traffic from a “No” or “Maybe” into a clear “Yes.” We take a methodical, research based approach to web design. For example, we avoid using carousels on landing pages because research shows they create a poor user experience.
What makes a good website design?
In our opinion, what makes a website good is that it successfully completes the intended function it was designed for. In more concrete terms, this could mean generating more leads, making it easier for customers to find you, showcasing an amazing product, or help build credibility. If your site isn’t doing that for you, it’s probably time for a redesign. Some valuable questions to ask are...
- Am I reaching my target demographic?
- Is my brand values present in the messaging?
- Can people with disabilities easily access my website?
- Does my current site accurately reflect the quality of my services and professionalism?
- Is the design crisp and modern, or does it look old and outdated?
- Is it stupid obvious what you do?
- Are your images high quality, relevant and personable?
- Does your website have a clear user journey?
Our Design Process
After the initial call, we send out a questionnaire about you and your business. Please take the time to fill it out thoughtfully, as it will influence the final design. We conduct quick market research on your competitors in the geographical area to better understand how to position you and highlight any unique aspects of your business that may have been overlooked. We provide a Google Drive where you can upload any images or important content you want displayed on your site. Ideally, service-based businesses should provide a professional image of themselves.
Once we are satisfied that we have all the necessary requirements, we will begin designing your website in Figma. We will create one landing/home page in mobile, tablet, and desktop versions. We don’t spend design time on interior pages because research shows customers don’t care as long as the content answers their questions. We want you to be part of the design process to help collaborate on your ideas and vision. After everything is approved and revisions are completed, we will begin developing your website.