Kys Mobile Washing Case Study
Kys Mobile Washing is a pressure washing company based in Morrisburg, ON. The owners had issues setting up their Google Business Profile (GBP), and their website needed some improvement. We helped strengthen their online presence beyond Facebook by reinstating their GBP and developing a new, conversion-focused website. Designed to showcase their work and boost their visibility in local search results. The new website, combined with strategic signage placement by the owner and local SEO efforts, successfully led traffic to call or fill out the contact form.
Skip to ResultsStarting Local SEO Efforts
Google was having trouble trusting Kys Mobile Wash due to some inconsistencies found about the business online from directory sites and from their own website. We got their profile reinstated and started optimizing both their profile and website to build up their presence in local search. Here's a breakdown of the key steps we took:
Reinstated The Google Business Profile
Getting a Google Business Profile approved isn’t as straightforward as it once was. Google has recently tightened its policies for certain industries, leading to frequent automatic suspensions — especially in highly competitive categories. Unfortunately, Kys Mobile Wash was caught up in one of these. Inconsistent business information across online listings caused Google to flag the profile as untrustworthy. We cleaned up and standardized that information, submitted appeals through Google's reinstatement process, and escalated the issue through their support forums. The profile was successfully reinstated.
Optimized Google Business Profile Listings
After waiting seven days to prevent unverification, we began optimizing the Google Business Profile. Below are key strategies we used to help Kys Mobile Washing show up in local map pack:
- The business owner got 19 5-star reviews (10 reviews is literally the magic number)
- Left the business open 24/7 (Google ranks open businesses higher than closed ones)
- Added proper primary and secondary categories (yes, they matter)
- Added a physical location to the business which shows a pin on the map and ranks higher than a pure service area location
- Added high quality unique photos (We used real photos from jobs he completed)
Optimized The Website For Local Search Intent
Simply optimizing a Google Business Profile isn't enough, Google also uses your website to determine relevance to local search queries. You can actually test this yourself: remove your website from your Google Business Profile, then add it back. You'll notice an uptick in Googlebot crawls almost immediately. With that in mind, we implemented the following additional optimizations to further strengthen local relevance:
- Added name, address, and phone number (NAP) in footer
- Added service area locations that points out to different service locations on Google Maps
- Embedded Google Maps directly from Google
- Added local Google reviews to the page
- Added locally relevant service entities and keywords such as:
- Morrisburg
- pressure washing
- South Dundas
- house wash
- pressure washer service
- pressure washing near me
Restructuring The Website
The old website was built on Squarespace by the owner. Although it was functional, it had a number of underlying technical issues and came across as untrustworthy. I sat down with the owner and walked through what content a service-based website needs. Visitors had no idea what areas he served, services were hidden on the about page and finding basic information was unnecessarily difficult. We helped improve the website in the following ways:
Site Branding & Structure
Before any work begins, we discuss the client's goals and fill out a detailed questionnaire, from which I put together design samples tailored to their style. From there, we choose a direction and plan out the homepage, carrying that style consistently throughout the rest of the site. Here are a few notable design and user experience decisions made along the way:
- Information is laid out in an easy-to-digest manner
- Clear and prominent calls to action (CTAs)
- The page is structured in a way that aligns with how Google reads and interprets websites
- Features real photos of the owner and their work to build trust and credibility
- Made it easy to contact and request a quote
Before
After
Speed & Technical SEO
After the client signed off on the design, I got to coding. One of the many benefits of custom-coded websites is that I can build faster, better-performing sites than any page builder. Google loves my sites because it costs them less to serve each webpage and when Google saves money, you get rewarded with the click. Google is a business, and if you have enough authority and can satisfy user intent, they're happy to reward it. I also made sure every page was indexed by submitting each one through Google Search Console for crawling. Below are the core web vitals Google uses to determine a website's quality.
Before
After
Added Accessibility Features
Most page builders are not built with accessibility in mind. The markup they generate is often bloated, poorly structured, and difficult for screen readers to interpret. Custom-coded websites allow for proper semantic HTML, meaning every heading, button, image, and link is labeled and structured the way both users and assistive technologies expect. We added the following features:
- Proper navigation and dropdown menus
- Proper semantic HTML
- Skip to content link
- Custom image slider
- Alt text for screen readers
results of the work
These results reflect the past two months of work. Because the business is seasonal, a longer sample size is needed before a proper ROI calculation can be made. That said, I've broken the results into two categories: tangible and intangible to give a clearer picture of the impact so far.
Tangible Results
In just under two months, with support from the business owners other marketing efforts and the steps mentioned earlier, we were able to achieve the following results:
Online Conversions
*These results are pulled from GBP, Google Search Console and Google Analytics| Stage | Description | Count | % of Previous Stage |
|---|---|---|---|
| Impressions | People who saw the GBP | 300 | — |
| Clicks | People who clicked the GBP | 98 | 32.67% |
| Calls | People who called from the GBP | 18 | 18.37% |
| Website Visits | People who visited the website | 15 | 15.3% |
| Website Conversions | People who filled form or called | 3 | 20% |
The Google Business Profile pulled in 300 impressions over two months. Of those, 98 people clicked through — a 32.67% click-through rate — and 18 went on to call directly from the profile. Total website visits came to 15, with 3 converting into customers: 2 from the GBP and 1 from organic search. That's a 20% conversion rate. To put that in perspective, the average trade website converts somewhere between 1–5%. Ky's Mobile Wash is sitting at 20%. And this is in a town of roughly 2,400 people, in a region with just over 11,000 residents total. These aren't big city numbers which makes them impressive but extremely susceptible to recency bias and a small sample size.
Local SEO Rankings
Ky's Mobile Washing now ranks #1, #2, and #3 in the map pack for pressure washing searches in Morrisburg, Iroquois, and Ingleside. They also rank #1 for several low-volume keywords, including:
- pressure washing Ingleside
- pressure washing Long Sault
- pressure washing Chesterville
- house wash near me
- heavy equipment wash
- driveway cleaning
- mobile pressure washing
Non Quantifiable Factors
Kys Mobile Washing now has a professional website, providing several intangible brand benefits:
- Improved authority and search visibility: A well-structured website signals to Google that Kys Mobile Washing is an authority on pressure washing topics, helping to boost both their GBP and local organic search rankings.
- Credibility and trust: A professional website elevates the business’s perceived value, demonstrating reliability and professionalism to potential customers.
- Expanded audience reach: The company does excellent work, having a website allows them to showcase it to people who aren’t active on social media, connecting with a broader pool of potential customers.
- Central destination for marketing efforts: The website serves as a hub for traffic driven by other marketing activities. Combined with physical signage, customers are more likely to remember the company name and visit their online presence, rather than remembering a phone number.
Opportunities For Improvement
A website is a living extension of the business. While we have made significant progress, there's always further improvements that can be made. Next potential steps, in order of priority, include:
- Create a dedicated page for each service and link it directly to the GBP to strengthen local SEO and service visibility.
- Develop location-specific pages to enhance the Google Business Profile and boost local organic search rankings.
- Create a lead magnetics to gather an email list. Some ideas include, sharing educational content, creating incentive/loyalty programs, and cost calculators.
- Get quality backlinks to slowly improve domain authority. Outside of South Dundas.
- Continue to A/B test the copy on the website to see which converts the best.
Final Thoughts
The website is still early and will need some refinement over time as his business grows and we get a better sense of what's converting. That said, Ky's Mobile Wash has already seen a return on his investment, so I'm confident he'll stick around as a client. The foundation is solid and with some ongoing maintenance and continued improvement in domain rating, both the website and GBP will only compound over time.
Outstanding Web Design Service! We had our business website designed by Locks Web Solutions, and the experience was excellent from start to finish. They were professional, responsive, and full of great ideas. The finished site looks fantastic, functions perfectly, and is already attracting visitors. Highly recommend their services to anyone looking for a high-quality, modern website.
