Kys Mobile Washing Case Study
Kys Mobile Washing is a local area service business based in Morrisburg, ON. They do pressure washing services for Leeds, Grenville, Stormont, Dundas, Glengarry, United Counties and surrounding areas.
When they came to us, they had a basic squarespace website with no Google Business Profile. We verified and optimized their Google Business Profile, then designed and built a new conversion-focused website that showcased the quality of their work and positioned them as the go to local service provider.
The goal was to reduce their reliance on social media by creating a website that actively generated leads. Combined with strategic roadside signage, an optimized Google Business Profile, local SEO, and their ongoing social media presence, the new website became the central hub for their marketing encouraging visitors to call or submit a contact form and helping turn more local traffic into customers.
Skip to ResultsStarting Local SEO Efforts
The reason they didn't have a Google Business Profile wasn't from a lack of trying. Google had flagged them when opening their profile as untrustworthy, and they had no idea who to contact for help. We got their profile reinstated and optimized both their profile and website to build up their local search presence. Here are the steps we took:
Reinstated The Google Business Profile
Google has recently tightened its policies for highly competitive industries. Unfortunately, Ky's Mobile Washing, as a pressure washing business, was one of the businesses affected. The business had also moved to a new location, which caused the Google Business Profile to be flagged as untrustworthy.
We cleaned up and standardized their business information, submitted appeals through Google's reinstatement process, and escalated the issue through Google's support forums. Thankfully, after some back and forth, the profile was successfully reinstated.
Optimized Google Business Profile Listings
After waiting seven days to prevent the profile from becoming unverified, we began optimizing the Google Business Profile. Below are the key strategies we used to help Ky's Mobile Washing appear in the local map pack:
- The business owner received 19 five-star reviews. (10 reviews for his relative competition was the "magic number" for appearing local visibility.)
- Kyle is available to take calls anytime, so we marked the business as open 24/7 since Google ranks open businesses higher than closed ones.
- Added proper primary and secondary categories (yes, they matter)
- Added a physical location to the business which shows a pin on the map pack. Google ranks physical locations higher than pure service area businesses.
- Added high quality unique photos from jobs he's completed.
Optimized The Website For Local Search Intent
Simply optimizing a Google Business Profile isn't enough, Google also uses your website to determine relevance to local search queries. A fun experiment is if you remove your website from your Google Business Profile, then add it back. Check your logs and you'll see almost immediately Googlebot crawling your website. With that in mind, we implemented the following additional optimizations to further strengthen local relevance:
- Added name, address, and phone number (NAP) in footer
- Added service area locations to target different areas on Google Maps
- Embedded Google Maps directly from Google to help both users and bots
- Added locally relevant reviews to the page for each specific service area
- Added locally relevant service keywords and entities
Restructuring The Website
The old website was built on Squarespace by the owner. While it was functional, it had several underlying technical and content issues preventing it from ranking beyond brand name searches.
We sat down with the owner to walk through what a service-based business website needs to rank effectively. We discussed who he serves, why customers do business with him, and the goals his website needs to achieve.
We helped improve the website in the following ways:
Site Branding & Structure
From a detailed questionnaire, we put together design samples that would match his brands style. Once approved, we carried that consistently throughout the rest of the site. Here are a few notable design and user experience decisions made along the way:
- We put his work front and center with prominent calls to action, making it easier for potential customers to get in touch
- We used his existing branding and colors to communicate his value to potential customers
- Featured real photos of the owner and his work to build trust and credibility
- Added before-and-after sliders to showcase the quality and transformation of his work
- Made the copy more benefit-focused to better address potential customers visiting the website
Before
After
Speed & Technical SEO
This is where our websites really shine. One of the many benefits of custom-coded websites is the ability to build faster, better-performing sites than traditional page builders. Faster websites provide a better user experience, reduce resource usage, and give businesses a stronger foundation for SEO.
Google considers factors like web core vitals, technical factors, and user experience when evaluating website quality. We also ensured every page was properly indexed and submitted the website through Google Search Console for crawling. Below are the core web vitals Google uses to measure website performance. You can also test your website at PageSpeed Insights.
Before
After
Added Accessibility Features
Most websites are not built with accessibility in mind. When we build a site, we properly test and validate it to ensure it meets WCAG 2.0 standards at a minimum. We are very strict about this as we do not want our clients to get sued. Legal fees are always more expensive than just doing it properly from the beginning.
Custom-coded websites allow for proper semantic HTML, keyboard and screen reader navigation. Meaning every heading, button, image, and link is labeled and structured the way both users and assistive technologies expect. We improved upon the previous website in the following ways:
- Added proper tabbing for navigation and dropdown menus
- Added "Skip To Content" link for tabbers
- Made sure the focus ring is visible
- Proper heading order for screen readers
- Mobile first design
Show Me The Money
These results reflect the last 9 months since we began working together on October 19, 2025.
His service area covers approximately 240,000 people, or 100,000 private dwellings. Since the population is spread out, route density is critical for maintaining margins and staying competitive.
Quantifiable Results
When we took over the website there was next to no traffic, only random blips. Mostly bot traffic. As mentioned earlier, there was a lot of technical and keyword relevance issues preventing Ky's from showing up in the local market past a branded search.
Online Conversions
While these numbers may not seem impressive in absolute terms, it's important to consider the context. His service area only has around 100,000 private dwellings spread across a large geographic area. Because of this, we relied less on local search and more on organic search to generate traffic. The website has grown from just 0–2 clicks per day to approximately 4–10 clicks per day, while daily impressions increased from 0–10 to roughly 100–150.
Local SEO Rankings
Ky's Mobile Washing now ranks #1, #2, and #3 in the map pack for Iroquois, Morrisburg, Kemptville, and South Dundas. They also rank highly in organic search results for Morrisburg, Iroquois, Chesterville, Winchester, Brockville, Prescott, Cornwall, Kemptville, and Ingleside.
These results were achieved through a combination of on-page and off-page SEO factors. We only implemented the on-page optimizations and provided guidance on the off-page strategies needed to continue improving rankings.
Non Quantifiable Factors
Kys Mobile Washing now has a professional website, providing several intangible brand benefits:
- Improved authority and credibility: "If Google is recommending them they must be good." Kys Mobile Washing shows up as an authority on pressure washing topics which builds trust between him and homeowners.
- Expanded audience reach: He is now able to reach "bottom of funnel" customers instead of disrupting people on social media. Giving him further reach to a larger pool of customers.
- Central destination for other marketing efforts: The website serves as a hub for traffic driven by other marketing activities.
- He owns the data: Having better access to data allows for more targeted ad campaigns. Better calculation of ROAS and helps determine future ad spend.
Opportunities For Improvement
A website is a living extension of the business. While we have made significant progress, there's always room for further improvements. Next potential steps, in order of priority, include:
- Create a lead magnets to gather an email list for improved customer retention. Some ideas include, sharing educational content, creating incentive/loyalty programs, and cost calculators.
- Get quality backlinks to slowly improve domain authority outside of South Dundas — though we'd only recommend this if he wasn't a solo operator.
- Continue to A/B test the copy on the website to see which converts the best.
Final Thoughts
After 9 months, the website has been a success. We'll continue refining it as the business grows and gain more insight into what's converting.
That said, Ky's Mobile Washing has already seen a return on its investment, and we look forward to continuing to work with the business as it grows.
Outstanding Web Design Service! We had our business website designed by Locks Web Solutions, and the experience was excellent from start to finish. They were professional, responsive, and full of great ideas. The finished site looks fantastic, functions perfectly, and is already attracting visitors. Highly recommend their services to anyone looking for a high-quality, modern website.
