Kys Mobile Washing Case Study
Kys Mobile Washing is a pressure washing company based in Morrisburg, ON. The owners had issues setting up their Google Business Profile (GBP), and their website needed some improvement. We helped them establish a strong online presence beyond Facebook by reinstating their GBP and developing a new, conversion-focused website. Designed to showcase their work and boost their visibility in local search results, the new website, combined with strategic signage placement by the owner and enhanced local SEO efforts, successfully drove traffic to their GBP and website, converting more leads into paying customers.
Skip to ResultsGoogle Business Profile Support
Below is a breakdown of the key steps we took to reinstate the client’s GBP and help strengthen their position in local search results:
Unsuspending The GBP
Opening a GBP isn’t as straightforward as it once was. Google has recently tightened its policies for certain industries, resulting in frequent automatic suspensions, particularly in highly competitive categories. Unfortunately, Kys Mobile Washing was affected by one of these suspensions. Inconsistent business information across online listings caused Google to flag the profile as untrustworthy. After cleaning up and standardizing the information, we submitted two automated appeals and escalated the issue through Google’s support forums. The profile was ultimately reinstated successfully.
Optimized GBP Listing
After waiting seven days to prevent unverification, we began optimizing the GBP. Key strategies we used to help Kys Mobile Washing strengthen their online presence and improve local SEO performance included:
- The business owner got 19 5 start reviews. (10 reviews is the magic number)
- Kept the business open 24/7. (Google ranks open businesses higher than closed ones)
- Added proper primary and secondary categories. (yes, they matter)
- Added a physical location which ranks them higher than service area business.
- Added relevant unique photos. (real photos are always better than stock photos as they rank you higher)
Optimized Website For GBP
Simply optimizing the GBP isn’t enough, Google also factors in your website when determining local rankings. To better “sync” Kys Mobile Washing’s GBP with their website, we implemented the following additional optimizations:
- Added ranking content for the following service keywords:
- Morrisburg
- pressure washing
- South Dundas
- house wash
- pressure washer service
- pressure washering near me
- Added name, address, and phone number (NAP) in footer.
- Added service area locations that points out to different service locations on Google Maps.
- Embeded Google Maps straight from Google.
- Added local reviews to the page.
Redesigning The Website
The old website wasn’t effectively supporting the business or their GBP, so it needed a complete overhaul. Here’s how we improved Kys Mobile Washing’s website:
Site Structure
To maximize conversions, we made strategic updates to the original website, focusing on user experience, clear calls-to-action, and an optimized structure that guides visitors toward becoming customers. Key changes include:
- Displays contact information, main location, and services without requiring scrolling.
- Clear and prominent call-to-actions (CTAs).
- Improved mobile navigation menu for better usability.
- Clear hierarchical structure for easy navigation.
- Structured pages to be optimal for service-area businesses, including:
- Landing page
- About section
- Main services
- Content optimized for Google rankings
- “Why Choose Us” section
- Gallery
- Customer reviews
- Call-to-action section
- Footer
Before
After
Improved Technical Seo
Technical SEO changes we've made to the website:
Before
After
- Improved site speed for faster loading and better user experience.
- Added optimized meta titles and descriptions for better search visibility.
- Ensured the new site was properly crawled and indexed by search engines.
Improved Accessibility
We also ensured the website is WCAG-compliant by testing it with screen readers and making it fully navigable via keyboard. The site is now WCAG-compliant, allowing users to skip directly to the main content. Additionally, the hamburger menu meets accessibility standards, reducing the risk of potential legal issues.
results
To summarize the outcomes, the results have been organized into two main categories: tangible and intangible benefits achieved through our work. This section also outlines the next steps to sustain and build upon these results, followed by a conclusion highlighting the key takeaways.
Data Insights
In just under two months, with support from the business owners’ other marketing efforts and the steps mentioned earlier, we were able to achieve the following results:
Conversions
Note: These results are pulled from GBP, Google Search Console and Google Anyaltics| Stage | Description | Count | % of Previous Stage |
|---|---|---|---|
| Impressions | People who saw the GBP | 300 | — |
| Clicks | People who clicked the GBP | 98 | 32.67% |
| Calls | People who called from the GBP | 18 | 18.37% |
| Website Visits | People who visited the website | 15 | 15.3% |
| Website Conversions | People who filled form or called | 3 | 20% |
The Google Business Profile (GBP) received 300 impressions. Of those, 98 people (32.67%) clicked on the profile. From these clicks, 18 people (18.37%) called, and 9 (9%) visited the website. Including organic traffic, total website visits increased to 15, with 3 users converting—2 from the GBP and 1 from organic search—resulting in a conversion rate of 20%. While these numbers may seem modest at first glance, they are quite impressive for such a small geographical area. For context, Morrisburg has a population of approximately 2,398, and the broader South Dundas region has around 11,044 residents. Generating 300 impressions in just two months is remarkable, especially considering that the average conversion rate for trade websites typically ranges between 1–5%. Ky’s Mobile Washing is currently performing at an impressive 20%.
Local SEO Rankings
Kys Mobile Washing now ranks #1, #2, and #3 in the map pack for pressure washing searches in Morrisburg, Iroquois, and Ingleside. They also rank #1 for several low-volume keywords, including:
- pressure washing service South Dundas
- pressure wash Ingleside
- pressure wash Long Sault
- pressure wash Chesterville
Non Quantifiable Factors
Kys Mobile Washing now has a professional website, providing several intangible brand benefits:
- Improved authority and search visibility: A well-structured website signals to Google that Kys Mobile Washing is an authority on pressure washing topics, helping to boost both their GBP and local organic search rankings.
- Credibility and trust: A professional website elevates the business’s perceived value, demonstrating reliability and professionalism to potential customers.
- Expanded audience reach: The company does excellent work, having a website allows them to showcase it to people who aren’t active on social media, connecting with a broader pool of potential customers.
- Central destination for marketing efforts: The website serves as a hub for traffic driven by other marketing activities. Combined with physical signage, customers are more likely to remember the company name and visit their online presence, rather remembering a phone number.
Opportunities for Improvement
While the website has made significant progress, there remains room for further improvement. The potential next steps, in order of priority, include:
- Create a dedicated page for each service and link it directly to the GBP to strengthen local SEO and service visibility.
- Develop location-specific pages to enhance the Google Business Profile and boost local organic search rankings.
- Create a lead magnetics to gather an email list. Some ideas include, sharing educational content, creating incentive/loyalty programs, and cost calculators.
- Get quality backlinks to slowly improve domain authority. Outside of South Dundas.
- Continue to A/B test the copy on the website to see which converts the best.
Final Thoughts
While it’s still too early to tell whether Ky’s Mobile Washing website will continue to be successful, we believe that by focusing on the process, the results will take care of themselves. In this case, a high-quality website and the optimization of their GBP have made measurable impacts on Ky’s Mobile Washing business. With continued local SEO efforts, we hope to see further improvements in conversion rates and higher rankings over time.
Kys Mobile Washing
Outstanding Web Design Service! We had our business website designed by Locks Web Solutions, and the experience was excellent from start to finish. They were professional, responsive, and full of great ideas. The finished site looks fantastic, functions perfectly, and is already attracting visitors. Highly recommend their services to anyone looking for a high-quality, modern website.
